Intent (Search Intent)

The underlying goal a user has when typing a search query — categorised as informational (learning about a topic), navigational (finding a specific site), commercial (evaluating options before buying), or transactional (ready to purchase). Matching content format and depth to search intent is a prerequisite for ranking in 2026. AI systems are particularly good at detecting intent mismatches and penalising content that does not satisfy the intent behind a query.