Glossary definition

Share of Voice (SOV)

/ʃɛr əv vɔɪs/ noun

The percentage of relevant search results, AI citations, or brand mentions your company captures relative to total market mentions. In AI search, share of voice measures how often your brand appears across target queries on ChatGPT, Perplexity, Gemini, and Claude compared to competitors. A 25% SOV means your brand appears in one out of four relevant AI responses.

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