Glossary definition

AI Search

/ˌeɪ.aɪ sɜːrtʃ/ noun

A category of search experience where a large language model generates a synthesised answer in response to a query, rather than returning a ranked list of links. AI search platforms include ChatGPT Search, Perplexity, Google AI Overviews, and Microsoft Copilot. Collectively processing billions of queries daily as of 2026.

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