Glossary definition

Schema Markup

/ˈskiː.mə ˈmɑːr.kʌp/ noun

Structured data added to a webpage in JSON-LD, Microdata, or RDFa format that explicitly communicates the type and meaning of content to search engines and AI crawlers. Common schema types for SEO and AEO include Article, FAQPage, HowTo, BreadcrumbList, and Organization. FAQPage schema is the highest-impact schema type for AI citation eligibility.

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