Glossary definition

Meta Description

/ˈmɛ.tə dɪˈskrɪp.ʃən/ noun

An HTML attribute providing a brief summary of a webpage's content, displayed below the title in search results. While not a direct Google ranking factor, meta descriptions directly influence click-through rate — a well-written meta description that matches search intent improves CTR significantly. Optimal length is 150 to 160 characters.

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