Glossary definition

Long-Tail Keyword

/lɒŋ teɪl ˈkiː.wɜːrd/ noun

A search query that is more specific and typically longer than a head keyword, with lower search volume but higher conversion intent. Example: "AI SEO tool for early-stage SaaS startups" is a long-tail keyword; "AI SEO tool" is the head term. Long-tail keywords are the primary target for new domains and early-stage content strategies because competition is lower and buyer intent is higher.

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