K

Glossary definition

Keyword Difficulty (KD)

/ˈkiː.wɜːrd dɪˈfɪk.əl.ti/ noun

A metric estimating how competitive it is to rank for a given keyword, typically scored 0 to 100. Keywords with KD 20 to 40 are realistic targets for sites with DA under 40. KD above 60 typically requires significant domain authority and link acquisition to compete. Always assess KD relative to your current authority, not in absolute terms.