Glossary definition

Domain Authority (DA)

/dəˈmeɪn ɔːˈθɒr.ɪ.ti/ noun

A third-party metric (developed by Moz) scoring a website's overall authority on a scale of 0 to 100, based primarily on backlink profile quality and quantity. Higher DA correlates with stronger ranking ability for competitive keywords. Useful for assessing whether a competitor gap is winnable — gaps held by DA 70+ domains are unrealistic targets for a DA 25 site in the short term.

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