Glossary definition

Impressions

/ɪmˈprɛʃ.ənz/ noun

The number of times a URL from your site appeared in Google Search results, regardless of whether the user clicked. High impressions with low click-through rate indicates a title or meta description mismatch. In GSC, queries with impressions but positions 8 to 30 represent near-win keywords where a dedicated page or content improvement can move you into ranking position.

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