Glossary definition

Dark Gap Keywords

/dɑːrk ɡæp ˈkiː.wɜːrdz/ noun

Keywords where a competitor has ranking visibility and your site has zero impressions and zero position — meaning Google has not yet associated your site with the query at all. The most valuable type of competitor keyword gap because they represent entirely uncaptured demand. Identified by cross-referencing competitor keyword profiles against your GSC data.

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