Glossary definition

People Also Ask (PAA)

/ˈpiː.pəl ˈɔːl.soʊ ɑːsk/ noun

A Google SERP feature displaying related questions users commonly ask about a topic, with expandable answers pulled from third-party pages. PAA boxes appear in 43% of searches and represent a secondary AEO target — pages providing clear, structured answers to PAA questions are frequently cited in both the PAA box and Google AI Overviews.

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