Glossary definition

Organic Traffic

/ɔːrˈɡæn.ɪk ˈtræf.ɪk/ noun

Visitors who arrive at your website by clicking on an unpaid search result in Google, Bing, or another search engine. Organic traffic compounds over time as content accumulates authority and rankings improve. Distinct from AI referral traffic (visits originating from users who clicked a citation in a ChatGPT or Perplexity response) which does not appear in GSC.

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