Glossary definition

Bottom-of-Funnel (BoFu) Content

/ˈbɒt.əm əv ˈfʌn.əl ˈkɒn.tɛnt/ noun

Content targeting buyers who are in the decision stage — actively comparing solutions and ready to purchase. Examples include comparison pages (Thoth vs Semrush), alternative pages (best Surfer SEO alternatives), and use-case landing pages. BoFu content converts at higher rates than top-of-funnel content despite lower search volume.

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